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剑桥商务英语中级 P70 完形填空 解析版

P70.CLOZE

How to sell…

It’s not quite true that a great salesperson can sell anything to anyone. For a , they might not need it --- and sales is all about meeting needs selling is one of those things that can happen to anyone, no what their job description, so here are the basics.

Step 1 Build trust

You need to trust with the person to whom you are selling. They don’t have to be your best friend but essentially people don’t buy from people they hate or distrust.

Step 2 Don’t misunderstand the customer

Understand the needs of the other person. Then it’s up to the salesperson to that the benefits of their goods or services match the requirements. Without that, you have no sale,

Step 3 Ask clever questions

Ask questions to find out what the customer’s problems and issues are. Then think what the needs must be. It’s often more than asking the obvious, ‘What do you need?’ Step 4 Know your stuff

It without saying: know your product and understand the marketplace into you are selling.

Step 5 Don’t overload people with

You need to know every product specification but your customer doesn't. Essentially, he or she needs to know how it will make their life . If later on they want the dimensions, they’ll find it on your website.

Step 6 Salespeople are not necessarily born

The classic of a salesperson is someone who is outgoing. But like customers who come in all personality types, sales people can customer’s personality.

Step 7 Be prepared to fail

It doesn't matter how good you are, you will get hung up on it on to the next customer.

1. A. beginning B. start C. customer D. first

2. A. However B. Although C. Because D. Whatever

3. A. much B. more C. way D. matter

4. A. set up B. find C. establish D. know

5. A. perform B. compare C. present D. demonstrate

6. A. along B. through C. out D. across

7. A. clear B. efficient C. effective D. better

8. A. goes B. moves C. does D. makes

9. A. what B. which C. whom D. Where

10. A. details B. offers C. discounts D. prices

11. A. good B. better C. well D. best

12. A. vision B. look C. focus D. image

13. A. change B. vary C. listen D. buy

14. A. sent back B. recruited C. turned down D. contracts

15. A. Phone B. Try C. Move D. Contact

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