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丰田汽车占领美国汽车市场的策略

日本丰田汽车占领美国汽车市场的策略

日本丰田汽车占领美国汽车市场的策略

摘 要

在2007的世界500强公司排名中,丰田公司居第六位,丰田产品远销世界各地,出产品质量过硬之外,还与其独特的营销策略密切相关。这里介绍了丰田汽车如何占领了美国市场,如何在逆境中迎刃而上,本着经济实惠的原则,不懈地追求完美,成功的在美国市场上站稳了脚。评论家指出过:“一旦丰田走出当肖的困境,交更精干、更出色、更富有和更坚实。”结果不出所料,丰田不但很快走出了困境,并且真正实现了在美国的汽车份额在10%以上。它完美的外形设计,完善的售后服务系统,都充分说明了丰田在策略上的成功,而产品策略、价格策略和促销策略成为了日本丰田汽车公司取得成功的关键,也是引导汽车行业适应美国市场、全球市场的先驱者。

关键词:丰田 市场营销 战略 美国市场 策略

Abstract

In 2007 Toyota ranked the sixth place in the world’s 500 top companies . Toyota products are exporting to the rest of the world .not only because of high product quality but also thanks to its unique marketing strategy. this paper introduces Toyota how occupied the American market, how to meet the blade in adversity, adhering to the principle of economic material benefit, unremitting pursuit of perfection, the success in the U.S. market stand feet. Critics say: "once Toyota out when shaw dilemma, pay more capable, more outstanding, richer and more solid." Results as expected, Toyota not only soon healed, and really realized in American cars share in above 10%. It perfect shape design, perfect after-sale service system, fully illustrating the Toyota on strategy of success, and product strategy, price strategy and promotion strategy became the Toyota motor company as the key to success, but also guide automobile industry to the American market, global market pioneer.

Keywords: Toyota Marketing United states marked Strategy

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